Which of the following is an example of an exact match keyword?

Which of the following is an example of an exact match keyword?

• A. (dog treats)
• B. "dog treats"
• C. [dog treats]
• D. dog treats

Answer: (C)

An exact match keyword is represented using brackets, which indicates that the search engine should return results that match the keyword exactly as specified, without any variations or additional words. In this case, using [dog treats] signifies that the search algorithm should only show results that include that specific phrase with no other terms or similar variations. This type of matching is particularly valuable for advertisers and marketers who want to reach users searching for that precise term, ensuring that their ads are displayed to a highly relevant audience. By focusing on exact match keywords, marketers can potentially improve their click-through rates and conversion rates because they target users who are specifically looking for that phrase. The other formats for keywords do not represent exact matches; for example, using quotation marks or parentheses allows for variations in the search results. Thus, only the option with brackets correctly signifies the exact match type.

An exact match keyword is represented using brackets, which indicates that the search engine should return results that match the keyword exactly as specified, without any variations or additional words. In this case, using [dog treats] signifies that the search algorithm should only show results that include that specific phrase with no other terms or similar variations.

This type of matching is particularly valuable for advertisers and marketers who want to reach users searching for that precise term, ensuring that their ads are displayed to a highly relevant audience. By focusing on exact match keywords, marketers can potentially improve their click-through rates and conversion rates because they target users who are specifically looking for that phrase.

The other formats for keywords do not represent exact matches; for example, using quotation marks or parentheses allows for variations in the search results. Thus, only the option with brackets correctly signifies the exact match type.